Few companies are uniquely positioned at the intersection of all three like Improbable, a pioneer working to build a truly open metaverse while leading the charge in AI transformation for enterprise businesses. In today’s fast-evolving digital landscape, three powerful trends—the metaverse, Web3, and artificial intelligence (AI)—continue to reshape industries.
Co-founder Peter Lipka recently shared insights into their mission, their competitive edge against tech giants, and why empowering businesses with AI is critical for future growth.
Unlocking the Open Metaverse: A Digital World Without Walls
While the metaverse has been discussed for years, it has yet to experience the explosive adoption seen with AI or Web3. Much of that hesitation stems from how closed-off many digital environments remain, often tied to proprietary hardware and software.
Improbable plans to change that with M² (MSquared)—a platform built to eliminate these barriers and create self-sovereign metaverses. “Our vision is simple—enable creators to build their own virtual worlds, with unique rules and characteristics, but still allow them to connect and trade with others seamlessly,” Lipka explained.
Unlike today’s walled ecosystems, M² is designed like a digital highway where assets—whether NFTs, virtual goods, or even experiences—can move freely between worlds. “It’s just like real-world trade. Digital items gain more value the moment they’re usable beyond a single platform,” Lipka said.
For example, buying a t-shirt from a virtual concert today limits you to that specific environment. Improbable wants to change that. “In the real world, that band t-shirt goes everywhere with you. That’s where the true value lies—and that’s what we’re building,” Lipka added.
This interoperability strengthens creator economies, giving users more freedom while offering businesses new ways to generate revenue across digital spaces.
AI Transformation: Helping Businesses Adapt and Thrive
Lipka is equally passionate about the role of AI in reshaping industries. “AI is set to impact businesses on a scale we haven’t seen since the arrival of personal computers or the internet,” he said.
Interestingly, the push toward AI is happening organically. “Even in companies that try to block AI, employees find ways to use it. It’s no longer a decision of if, but how fast businesses adapt,” he noted.
While some governments, like the UK, are investing heavily in AI development, Lipka believes bureaucratic collaboration might slow progress. “The reality is, many AI breakthroughs happened because companies moved fast—even crossing some legal gray areas like data usage. That’s hard to replicate in a government-led environment.”
Improbable’s strategy isn’t about creating massive AI models. Instead, they focus on enabling enterprise businesses to harness AI tools effectively. “AI models alone don’t solve problems. You need people, the right software, and strategies to drive real transformation,” Lipka explained.
Their goal is to bridge the gap—helping more traditional companies embrace AI, streamline operations, and stay competitive in rapidly changing markets.
Outmaneuvering Tech Giants: Agility Is the Key
Despite competing in spaces dominated by tech giants like Meta, Apple, and Google, Improbable believes agility gives them a distinct advantage.
Lipka predicts that in the next five to ten years, people will naturally spend more time in metaverse experiences—not just for gaming or entertainment, but for socializing, working, and even attending digital events that feel just as meaningful as real-world gatherings.
“Think about how geography limits experiences today. A local pub is just for locals. But in the metaverse, that pub could be global—more inclusive, with anyone joining from anywhere,” he explained.
Unlike big tech, which tends to build closed ecosystems to protect their revenue streams, Improbable is taking the opposite route. “The giants create walled gardens. We’re creating an open network—one where anyone can build, participate, and thrive without facing gatekeepers.”
This open model not only benefits creators but also offers businesses more flexibility and users a richer, more diverse virtual experience.
Reimagining the Internet: Back to Open and Connected Roots
At its core, Improbable’s mission feels like a return to the original promise of the internet—a decentralized, interconnected space where innovation flourishes, and users have control.
Lipka believes many users are growing frustrated with the current internet dominated by a few powerful players. “People don’t want to be locked into single platforms. They crave flexibility, ownership, and real value from their digital lives.”
With its open metaverse ecosystem, Improbable aims to deliver just that—blurring the lines between virtual and real-world economies while enabling businesses to innovate without restrictions.
Final Thoughts: A New Digital Frontier
Improbable’s unique blend of open metaverse development and AI transformation services positions them as a true leader in the next phase of digital evolution. As companies, creators, and users seek alternatives to closed platforms, their vision of open, connected digital worlds becomes not just appealing—but necessary.
The future Improbable is building is one where businesses thrive, users have freedom, and digital assets hold real-world value. And in a world increasingly driven by AI and immersive experiences, that future might be closer than we think.
