Adam Neumann, best known for founding and falling from grace at WeWork, is back in the spotlight. His latest venture, Flow—a proptech startup focused on residential real estate—has secured more than $100 million in new funding. This fresh capital has pushed its valuation to an impressive $2.5 billion, doubling what it was in 2022. The leap signals growing investor confidence in Neumann’s vision for reinventing how we live, not just how we work.
Andreessen Horowitz, Flow’s lead investor since the beginning, increased its stake from 20% to 25% in the latest round. Since launching in 2022, Flow has expanded aggressively. It bought a 16-acre site in Miami-Dade County for $71 million and became a minority investor in a $116 million office complex in Aventura. The company also owns two major Florida properties, including the 639-unit Society Las Olas in Fort Lauderdale.
Flow is developing a 466-unit condo in Downtown Miami, backed by a $155 million financing package. It also operates internationally, with teams in New York, Palo Alto, and Riyadh. The startup’s Saudi properties are modeled after the futuristic NEOM smart city project. These communities are designed to function entirely without third-party property managers.
Unlike WeWork, which centered around coworking, Flow aims to transform residential living. It merges property ownership, tech, design, and hospitality into a single platform. Neumann has said the goal is to help people connect—to their homes, communities, and better versions of themselves.
Society Las Olas embodies this mission. The building features communal gardens, a pool, and an app for maintenance and virtual key access. These tools are built to foster social interaction, especially as remote work can often lead to isolation.
Flow’s main competitors include co-living brands like Common, WeLive, and Habyt. However, Flow’s strength lies in controlling every part of the experience. It owns and manages its buildings and uses proprietary software to run operations.
AI plays a central role in this strategy. Flow’s tech automates leases, maintenance, and communication. In Saudi Arabia, the startup is testing fully autonomous properties. Charles Myslinsky, head of product, says the goal is to use AI to spark meaningful community connections.
Flow House, its first Miami condo project, and an in-house brokerage are part of a broader plan to digitize real estate end to end.
Andreessen Horowitz’s continued support shows trust in Flow’s improved governance and Neumann’s maturity as a founder. The U.S. residential real estate market—valued at $3.5 trillion—offers a much bigger opportunity than WeWork’s coworking niche.
This time, Neumann is focused on financial discipline. Flow expects to achieve positive cash flow by 2025. He has also downplayed any rush to go public, saying an IPO might come “one day.”
Still, doubts remain. Flow’s valuation and media buzz remind some of past missteps. Yet if Neumann stays disciplined and delivers on his vision, Flow could become his true redemption story.
