Flip, the Stuttgart-based platform transforming how deskless employees connect with their organizations, has secured a €24.7 million Series A extension to accelerate its AI roadmap and global growth. The round saw continued backing from LEA Partners, HV Capital, Notion Capital, and Roland Berger, underscoring investor confidence in Flip’s mission.
Founded in 2018 by Benedikt Brand during his time as a Porsche trainee, Flip emerged from a clear disconnect between factory teams and head office. That real-world frustration sparked the idea for a communication and workflow platform tailored specifically to the needs of frontline workers—those often overlooked by traditional enterprise software.
Today, Flip serves over 500 organizations, including major brands like McDonald’s, Bosch, Rossmann, and Porsche. Its mobile-first platform digitizes everything from internal communication to HR workflows, helping companies save time, reduce friction, and keep teams aligned—especially across large, distributed operations.
With over €52 million now raised in total funding, Flip is doubling down on its commitment to deskless teams. The new capital will fuel the development of Flip Intelligence, an AI-powered suite designed to streamline shift planning, training, onboarding, feedback, and knowledge sharing. These tools are built directly into Flip’s platform, eliminating the need for separate systems or third-party integrations.
The startup’s momentum got another boost in 2024 when it acquired The Bot Platform, a UK-based low-code automation provider and former Meta partner. This acquisition brought powerful AI-driven features into Flip’s ecosystem, helping HR and communications teams automate everything from employee recognition to onboarding workflows.
“AI gives us a once-in-a-generation opportunity to radically improve how deskless teams operate,” said CEO Benedikt Brand. “With this investment, we’re pushing forward on our promise—to help companies drive measurable efficiency while improving the employee experience.”
According to Flip, its platform doesn’t just digitize paper-based tasks—it redefines them. By embedding AI into everyday processes, Flip aims to reduce errors, speed up operations, and boost employee engagement. From automated knowledge hubs to smart feedback loops, the tools are designed to save both time and money.
As AI reshapes the modern workplace, investors see Flip as a category-defining player. “We’re moving beyond fragmented tools,” said Nils Seele, Partner at LEA Partners. “The future lies in smart, unified platforms. Flip is leading that shift with remarkable energy and focus.”
Flip isn’t just scaling its product—it’s going global. The company already works with international clients such as Sixt in Norway, Ben & Jerry’s in Australia, the AFL, and School of Rock. To support this push, Flip recently brought on Simon Eck as SVP of Global Sales. Eck, a seasoned executive who previously led EMEA sales at Staffbase, will spearhead the company’s international go-to-market strategy.
From factory floors to retail frontlines, the deskless workforce makes up 80% of the global labor market. Flip is on a mission to serve them better—with AI that simplifies work, strengthens culture, and delivers real results.
