Optise, a fast-growing startup based in Reykjavik, has raised $2.2 million in pre-seed funding to launch what it claims is the world’s first AI-powered website insights platform designed specifically for B2B companies. Backed by Frumtak Ventures, this fresh funding will supercharge Optise’s product development and global expansion.
The move comes at a critical moment. B2B e-commerce is booming, with global online sales expected to hit a staggering $66.89 trillion by 2029. Yet, despite the shift toward digital-first sales, many B2B websites are still clunky, slow, and underperforming. They’re riddled with broken links, poor SEO, and confusing design—and most teams don’t have the tools or expertise to fix them.
That’s where Optise comes in. The startup is on a mission to transform how businesses manage and improve their online presence by delivering actionable website recommendations powered entirely by AI.
Fueling Growth with Smart Capital and Strategic Leadership
With this new capital injection, Optise plans to fast-track product innovation, enhance its AI engine, and ramp up its go-to-market strategy. The team is hiring across both leadership and technical roles to support rapid scaling efforts.
To help guide this next phase, tech and marketing veteran Vivienne Hsu, co-founder of Anasbasis Partners, has joined the company’s board. Her experience growing global companies will be a valuable asset as Optise accelerates into new markets.
AI-Driven Website Insights That Actually Make Sense
Optise was born out of a common frustration: B2B websites are critical for lead generation and revenue, yet most still underdeliver. Founders, including CEO Ómar Thor Ómarsson, experienced firsthand how overwhelming traditional web analytics can be—data-heavy, hard to interpret, and lacking clear next steps.
Optise solves this by using advanced AI to do the heavy lifting. Instead of serving up endless graphs and charts, the platform translates millions of data points into simple, prioritized actions. These insights are tailored to each website’s structure, visitor behavior, and business goals.
Its tech stack is cutting-edge. Large language models help understand complex site structures and SEO issues. Vision analysis detects layout flaws and design inefficiencies. Intelligent workflows guide users through quick optimizations, while a smart ranking engine helps teams focus on changes that drive the highest impact.
Early Traction with Global Clients
Though still in its early stages, Optise has already attracted a solid list of clients including Treble Technologies, Aftra, Digido, and Revera. These companies rely on Optise to boost site speed, enhance user experience, resolve technical glitches, and improve lead conversion—all without hiring expensive consultants or learning complicated tools.
What’s Next: Deeper Personalization, More Automation, Global Reach
With strong early adoption and a clear market need, Optise is set to grow fast. The startup is focused on expanding its AI capabilities with more personalization and automation features. It’s also eyeing partnerships and scaling into new B2B verticals to reach more global customers.
In a market where digital performance directly impacts bottom lines, Optise is positioning itself as the engine powering revenue-driven websites for the modern B2B world.
Frumtak Ventures partner Andri Heiðar Kristinsson shared his excitement about the investment: “I’ve worked in Silicon Valley and LinkedIn, yet I continue to be amazed by the innovation coming out of Iceland. Optise is a perfect example of a bold, globally-minded startup. We’re thrilled to back a team that’s redefining how B2B websites generate revenue.”
Ómar Thor Ómarsson added, “B2B websites are often the most powerful but overlooked revenue tool. We started Optise to close that gap. With AI, we’re bringing expert-level insight to every business—spotting what’s broken, what’s missing, and what can be optimized to turn traffic into real results.”
