Helsinki-based SuperGround has made a bold move to combat global food waste. The innovative Finnish startup recently secured €2.5 million in new funding, led by Hatch Blue Revolution Fund. This fresh capital infusion will help SuperGround expand its technology, which repurposes byproducts of fish and poultry into high-value food items for human consumption.
SuperGround’s mission is simple yet powerful: harness as much of our natural resources as possible to create a more efficient and sustainable food system. Their approach addresses a longstanding issue—large quantities of fish and poultry byproducts go unused each year, despite their nutrition potential. Now, SuperGround plans to leverage its patented process to prove that today’s “waste” can become tomorrow’s essential protein source.
Hatch Blue Revolution Fund Backs Finnish Foodtech
Leading the investment is the Hatch Blue Revolution Fund, a major player in the sustainable aquaculture and foodtech arena. By backing SuperGround, Hatch Blue showcases faith in Finnish innovation and highlights the nation’s growing influence on global foodtech solutions.
According to Jaakko Kaminen, CEO of SuperGround, this partnership affirms the worldwide appetite for technologies that reduce waste and boost circular economy efforts. Kaminen expressed enthusiasm about the new relationship, emphasizing how proud the company is of its Finnish roots and its transformative technology that’s attracting attention on an international scale.
Breaking Down SuperGround’s Patented Process
SuperGround’s process is deceptively straightforward: rather than discarding fish heads, bones, fins, and other offcuts, the company re-engineers these parts into edible products. Their proprietary technique addresses a frustrating reality—around 70% of fish caught or farmed might never make it to dinner plates. Instead, that valuable protein often ends up as animal feed or fertilizer.
By refining and repurposing every usable component, SuperGround transforms waste into nutritious, protein-rich food for people. This approach saves resources, reduces strain on natural ecosystems, and underscores how circularity can boost both sustainability and profitability.
Tapping Into Poultry Byproducts for a Bigger Impact
While fish remains the primary focus, SuperGround’s technology also applies to the poultry industry. Chicken farming generates its own set of leftover parts that seldom find their way into human food. By rolling out similar techniques, SuperGround can expand its reach across the globe’s most common protein sources—fish and chicken—helping to cut back on widespread waste.
This versatility demonstrates the technology’s scalability. SuperGround is not just a niche solution; it can shift current norms and encourage more efficient, Earth-friendly production lines in various sectors.
Why Food Waste Reduction Matters
Food waste is a growing concern for governments, non-profit organizations, and consumers worldwide. Billions of tons of food get tossed each year, even as millions of people face hunger and malnutrition. By making better use of existing resources, startups like SuperGround highlight a pathway to greater food security and lower environmental impact.
Minimizing waste is not only about preventing loss; it’s also about rethinking how we value our resources. Every gram of protein that ends up in a landfill is a missed opportunity. SuperGround’s work shows that sustainable approaches can also be profitable—and that means other businesses will likely follow suit.
Hatch Blue’s Vision for Sustainable Protein
Hatch Blue’s managing partner, Carsten Krome, believes SuperGround’s technology might become a global standard if the world faces shortages of affordable fish and poultry-based proteins in the future. Krome points out that government policies, evolving consumer tastes (including the rise of vegetarian, vegan, and cell-based diets), and changes in agricultural subsidies will influence how quickly traditional protein markets evolve.
However, no matter how these factors shift, Hatch Blue sees a clear path for SuperGround: if more people demand protein from fish and poultry, and we need to optimize resources even further, this Finnish company has a game-changing solution.
Funding to Drive Production and Market Expansion
SuperGround will use its €2.5 million funding to ramp up production capacity. By refining their patented process and buying new equipment, they aim to integrate seamlessly into existing food supply chains. This includes forming strategic partnerships with fisheries, poultry farms, and food distributors across Europe and eventually beyond.
With stronger production capabilities, SuperGround hopes to prove the commercial viability of circular food solutions. That means showcasing how reusing byproducts can not only be ethical but also make good financial sense.
Forging Alliances in the European Market
Although SuperGround’s ambitions are global, the company’s immediate focus remains on Europe. By building local alliances, they can effectively demonstrate how this groundbreaking technology works at scale. Once firmly established in Europe, the startup plans to spread its expertise to international markets looking to optimize resources and reduce food waste.
Given Europe’s stringent regulations on food safety and a growing consumer appetite for sustainable options, SuperGround sees the continent as an ideal testbed. Success here could set a powerful precedent for other regions grappling with limited resources and rising environmental concerns.
The Road Ahead for SuperGround
SuperGround is determined to keep pushing boundaries, and the influx of capital will help the company accelerate its research and development. Along with scaling production lines, SuperGround wants to continue perfecting the process to ensure minimal environmental impact, maximum resource efficiency, and high-quality end products.
By gathering data and refining its methods, the company aims to show policymakers, investors, and the public that the food industry can change for the better—without sacrificing taste, nutrition, or profit.
Driving a Worldwide Shift in Protein Production
SuperGround’s quest goes beyond commercial success. The mission is to inspire a global shift in how industries process, distribute, and consume protein. As the world population grows and resources become more strained, innovative ideas like SuperGround’s will become increasingly vital.
By proving that even discarded fish heads and poultry byproducts can be turned into valuable commodities, SuperGround offers hope for a future where food waste becomes a thing of the past. Consumers, companies, and governments looking for a win-win scenario—one that benefits both the planet and the bottom line—may find it in the pioneering work of this Finnish startup.
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